Clean Plate

Legacy Lodge is a fisherman's paradise located in the wilderness of British Columbia. For this advertisement, I tried to capture the essence of the Legacy experience with an intriguing, dream-like scenario. Some unexpected color and a little hand-lettering helped further differentiate this page from the abundance of cliché fishing ads.

Alfredo Molina is not your average jewelry store owner. A third generation jeweler, he's the owner of the 12th largest perfect white diamond in the world (the Archduke). Mr. Molina wanted a user-friendly site wrapped in a couture look. These are some of the comps I proposed for his project.

AmazingMail’s website needed help. Sales were down and bounce rates were up. Cluttered with numerous CTAs and service offerings, their homepage overwhelmed visitors and drove away prospects. Along with a new interface, I improved the user experience by restructuring the information architecture and defining a clear hierarchy.

I actually learned Flash before I learned HTML. My college roommate gave me a copy of Flash MX 2004 and I didn't sleep for days. I've animated banners for maybe a dozen campaigns in the last couple years. When it comes to those projects, I only have three words: God bless Tweenlite.

October 15th, 2011 was the best day of my life. I married my wife in a refurbished high school built in the 1920s. The invitations played off that, blending vintage serifs with modern san serifs. The budget was tight, but we decided to letterpress the invites and we splurged on purple edge coloring.

Association Brand is a luxury denim company in Los Angeles. In a city where appearance is everything, Association Brand wanted an identity that was unique, modern and instantly recognizable. Inspired by a pair of folded jeans, I developed a simple mark that both distinguished the brand and illustrated the product. Yahtzee!

In 1933, M. Price Distributing Company started delivering ice-cold Budweiser products in Hampton Roads. As their business continued to grow and expand, their website became antiquated. I worked with the Prices on a refresh that highlighted their product diversity and their 70+ years of service.

This direct mail piece was sent to 100,000 LifeLock members, warning about the potential hazards of holiday shopping. To contrast the serious tone of the mailing, I used a playful design treatment with subtle holiday elements. It was a simple project, but the client was really pleased with the final product.

Blogs can be pretty bland, especially when the topic of conversation is business. For this project, I wanted to visually offset the serious tone of the writing, so I chose a playful design that reminded readers that there are humans behind those blog posts. We received great feedback from readers and it actually led to a new client.